What's Next for Women?

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This entry was posted on 12/15/2006 4:13 PM and is filed under uncategorized.

There are many new segments of women emerging today, largely because the definition of “having it all” is changing: It is becoming self-defined rather than society-defined. Women are accepting, even embracing their imperfections and limitations as they realize that trying to be everything to everyone all at once is both unrealistic and unnecessary in a post-feminist world.

The follow are some emerging trends for women, some of which are outlined in Next Now:


She’s the Boss: As traditionally male work such as manual labor shrinks, women will fill the need for more educated workers in growth sectors such as information technology (in nations where both genders have educational opportunities, women are less likely to drop out of school). Watch as support groups and mentoring programs emerge to help these women—something that is lacking now. In the U.K., female millionaires will outnumber their male counterparts in just 20 years, and women will own nearly 60 percent of the country’s wealth.

 

The Age Shuffle: Moms swap MP3 playlists with their daughters. Four of the five leading ladies on Desperate Housewives are over 40 but dress and behave a decade younger. Meanwhile, twentysomethings are saving for mortgages and exploring retirement options. We are redefining “young” and “old,” and hardly any of us are “acting our age.” Expect to see life stage eclipse chronological age as the definer of where we are, and watch as we increasingly connect through shared experiences and attitudes rather than age group. Today, for example, new mothers in both their 20s and their 40s have more in common than their same-age counterparts with no children.

Taking Back Tradition: Instead of aspiring to “have it all,” many young women are now hoping to become full-time mothers. This new attitude, rather than a step back for feminism, is (somewhat ironically) liberating for women, because they no longer feel the exhausting pressure to have the perfect career, the perfect family, the perfect body and the perfect life all at once. Today’s twentysomethings feel that older women got duped into believing this was doable—and burned themselves out trying to achieve it.

 

Gender Is a Blank Canvas: There’s a mounting blur in our expressions of gender and sexuality. We are increasingly acknowledging that there’s a continuum of degrees of masculinity and femininity. In New York City, transgender people recently came close to gaining the right to change their sex on their birth certificates before undergoing sex-change surgery. Surveys tell us that women have become much more open to exploring bisexuality (or, at least, they’re now more comfortable reporting it). People are also experimenting with gender identity online, in their profiles and as gaming avatars. Expect both gender and sexuality to become more blurred as our definitions of masculinity and femininity continue to be challenged.

 

Cougars: Demi Moore and Sadie Frost are both with men 16 years their junior. From Tinseltown to your town, experienced and independent “cougars” will redefine the May-December romance, showing their male equivalents they’re not the only ones who may trend younger in relationships. For men, the attraction will lie in the emotional and financial maturity of older women.

 

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    • 12/18/2006 4:00 AM Christine wrote:
      With all the super powered alpha mom, she's the boss women, why are my clients still complaining that they can't attract women to stay with the company through senior management?

      Will there ever be a way to balance the mommy track and career climbing?

      Or should we just accept that the people we work so hard for are actually waiting for us at home.
    • 1/3/2007 10:12 AM trendoffice wrote:
      "trying to be everything to everyone all at once is both unrealistic and unnecessary" - it appears that our grandmothers have been wiser than we are then, no matter whether we like it or not. Still, I hope that we have learned more than they have and are doing more things more successfully than they did. But are we happier?
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