Buzz
This entry was posted on 12/8/2006 7:18 PM and is filed under uncategorized.
Interested to read on Brandweek.com a note that BzzAgent, who have had quite a success as a provider of buzz marketing services to clients and agencies has discovered a reduction in their rewards system resulted in no significant drop off in "agent" activity.
Indeed, "being in the know" is its own reward to those who are the critical "human media" of buzz. See our 2003 book, Buzz, for more information on "Alphas", and the all critical "buzz spreaders", the "Bees"
